GeniusLab® — Rabat / Morocco
Growth is neveran accident.
For businesses in Morocco and beyond, we connect advertising, websites and CRM to generate relevant enquiries and follow them through to the sale.
Advertising · Conversion · CRM · Automation
Trusted by our clients
FROM ATTENTION TO CONVERSION
Every click deserves
a next step.
An ad gets attention. A connected system turns that interest into an enquiry, then a real sales conversation. We build that journey with you.
-
01POSITIONING
An offer
that clicks.The right message for the right people. Your value becomes clear from the first interaction.
Strategy & messaging -
02CONVERSION
A page
that convinces.A landing page that explains, reassures and gives people a reason to act.
Design & landing page -
03CAPTURE
One contact.
Zero friction.Connected forms and WhatsApp capture each enquiry with its source.
Forms & WhatsApp -
04FOLLOW-UP
The right next step,
at the right time.An organised CRM and reminders so your team knows whom to contact and when.
CRM & automation
WHAT YOU GAIN
One connected system.
A real difference.
Beyond clicks, what matters is relevant enquiries, reliable follow-up and a clear view of your acquisition.
Talk about your goals-
More relevant enquiries.
A clear offer and focused campaigns reach people who genuinely need you.
Less noise. More useful conversations. -
Better-tracked opportunities.
Contacts from forms and WhatsApp reach the CRM with their source and context.
Your team knows where to find every enquiry. -
Follow-ups at the right time.
Notifications, reminders and next actions keep interested prospects from slipping away.
Consistent follow-up, less dependent on memory. -
Better-informed decisions.
See where enquiries come from, what they cost and how they progress through sales.
Data to guide your budget.
OUR EXPERTISE
The right levers.
For your goals.
From first contact to sales follow-up, we bring together the capabilities your business needs. One priority or the whole journey: we start with your goals.
Reach the right people.
Meta and Google Ads campaigns built around your offer, goals and budget.
Meta Ads · Google Ads Explore the serviceTurn visits into enquiries.
Clear, fast, mobile-friendly pages with a simple path to first contact.
Design · Conversion · Forms Explore the serviceGive people a reason to choose you.
Messaging and visuals that explain your value and strengthen your presence.
Content strategy · Creative Explore the serviceShow what sets you apart.
Photography, brand videos and ad creative that show your products and expertise.
Production · Reels · Ad creative Explore the serviceKeep track of every opportunity.
Centralised contacts, a readable pipeline and clear next actions for your team.
Kommo · Pipeline · Lead follow-up Explore the serviceMake more time for customers.
Automate repetitive tasks and use AI to assist qualification and follow-up.
Workflows · Integrations · AI Explore the serviceWORKING TOGETHER
Know where you are going.
At every step.
From our first conversation through the refinements, you have a clear plan, shared priorities and one point of contact.
-
We listen first.
We learn about your business, customers, goals and current setup before defining the need.
A well-defined need -
We make the plan.
We set the actions, deliverables, schedule and budget. You approve the scope before work starts.
A clear proposal -
We put it in place.
We create and connect the agreed pieces. You review the work and approve key elements before launch.
A project ready to work -
We improve it.
Based on the agreed support, we review results, share what we learn and refine the work with you.
Concrete next actions
BEHIND GENIUSLAB
The whole picture.
Practical commitment.
GeniusLab is led by Mehdi Zakhour, who believes acquisition must be designed through to sales follow-up.
His approach connects digital advertising, lead generation and CRM so marketing supports the sales team’s real work.
- Understand before proposing.
- Your business and goals set the direction.
- Connect strategy to delivery.
- Campaigns, pages and follow-up are designed together.
- Measure to improve.
- Data helps decide what to do next.
YOUR QUESTIONS
Move forward with
clarity.
Budget, timing and support: here is what to know before we work together.
What budget should I plan for?
The budget depends on the deliverables and support required. After an initial conversation, we prepare a proposal matched to your needs. Advertising spend is shown separately from agency fees.
Can we start with one service?
Yes. A campaign, landing page, video project or CRM can be the starting point. We identify the priority and any useful connections with your existing tools.
How long will it take?
Timing depends on scope, available content and required approvals. The schedule is set out in the proposal before work begins. Setup time and the time needed to assess results are different.
Do you only work in Morocco?
GeniusLab is based in Rabat and also works on international projects. We can collaborate remotely; any filming or on-site work is assessed case by case.
How do you measure results?
We choose metrics for your goal: enquiries, acquisition cost, contact quality or progress in the CRM. Clicks and views are signals, not proof of sales. Commercial outcomes also depend on your offer and your team’s follow-up.
What happens after I contact you?
We review your request and contact you to clarify your goals. If the project fits our services, we prepare a proposal with scope, budget and next steps. Submitting the form does not commit you to a purchase.
YOUR NEXT MOVE
Let’s talk about
your project.
A goal, an idea or a sticking point? Tell us what you need and we’ll get back to you to agree on the next step.
GENIUSLAB INSIGHTS